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This was an enthralling experience for my team members and I. I'm grateful that we all worked together so well. At our first meeting, there was some indecisiveness as to what our video topic should be. We knew our audience and we knew more or less what duty each person was willing to do, but after some deliberation, we arrived at the conclusion that cell phone school zone safety would be our focus. During pre-production, we outlined the goal/purpose of the video and wrote down ideas. We then began to do research for factual information. On notecards, we wrote out and sketched a rough outline of what scenes we envisioned we wanted in the final production. We made a list of possible locations, backdrops, equipment, and props that would be needed and finally, we decided on a date, time and place to meet to begin filming. The production of the video went smoothly because each individual in the group had a clear understanding of her tasks aided by the shot list and scene notecards we took with us to shoot on location. Immediately after shooting, we began the editing process, but did not complete it all at once. After much trial and error on narration, sound editing, cutting, and adding transitions and text elements, we had a rough copy of our finished product. After analyzation of our PSA video, it is evident that better sound quality on the narration could be achieved. This is one obvious improvement as is the prospect of using a steadier hand while video taping some of the shots. Our team worked surprisingly well and we all offered solutions to obstacles that arose because we all saw the benefit of producing good quality work in a timely manner.